PARTNERS
The first time I set foot in Greenland, hiking through its vast and untamed landscapes, I was left speechless. I never imagined that moment would set me on a path that, more than a decade later, would lead to a partnership with SOREL footwear, an iconic brand with deep Arctic roots. Founded in 1962 with its iconic polar bear emblem, SOREL has long been synonymous with resilience, craftsmanship, and exploration. Now, as a proud ambassador, I am honoured to represent a brand whose legacy includes creating the first boots to reach the North Pole. Together, we embark on an exciting journey, testing the limits of polar footwear in the extreme Arctic, where every step is a testament to durability and performance. But this partnership is more than just about gear; it is about a shared vision of adventure, the wilderness, and the relentless pursuit of excellence. I look forward to showcasing the power of SOREL through the stories we capture on the ice.


Florian proudly joined the esteemed "Nikon Creator" team. He relies on Nikon cameras' exceptional reliability and the Nikkor lenses' excellence in extreme photography and has never been let down, even in challenging and extreme conditions. As a Nikon Creator, Florian is honoured to be an integral part of a community that embodies Nikon's dedication to capturing captivating stories of our planet, particularly in his case, the fragile beauty of our planet, and advocating for its preservation. Every image captured with Nikon holds significant potential to tell a powerful story.
In 2024, Florian became an ambassador for Lynx, snowmobiles, a partnership that naturally aligns with his work on the fast ice. For years, snowmobiles have been essential tools, enabling Florian and his team to explore vast Arctic areas, often under extreme conditions. Lynx snowmobiles undergo constant challenges, braving intense cold, strong winds, and rugged terrain. Despite these hardships, Florian knows he can rely on their durability and dependability. This trust, forged over numerous expeditions, makes his partnership with Lynx especially valuable.
